Top Content from 2019 – Part 2

Top Content from 2019 – Part 2

Welcome back to our Top 10 posts of 2019! Last week we featured the first half of our top 10, and now we share the rest. Grab your coffee and hold onto your glasses for more reading fun.

 

5 Mistakes to Avoid When Creating Eloqua Campaigns (and How to Do It Right)

Common Campaign Mistakes

Creating email marketing campaigns inside Eloqua is arguably the core functionality of the tool… but what if I told you that you were doing it wrong? As long as an email goes out to its intended target audience, you’re doing it right, of course — but there’s always room for improvement and my 5 tips just may help you do it better! Read on for five mistakes to avoid when creating Eloqua campaigns.

 

 

 

Basics of Oracle Eloqua Responsive Forms

Oracle Eloqua Responsive Forms

As Eloqua rounds out its new Responsive asset builders, we have the new Responsive Form Editor.  You may have seen our post on the Responsive Email and Responsive Landing page editors.  Now we are going to talk about the Responsive Form Editor.

This new form design editor, like the other responsive editors, is a drag and drop interface that lets you create fully responsive forms without touching that tricky code.  You are able to view the form html and copy and paste if needed. Continue reading.

 

 

The 5 Ws of Planning Your CRM and Oracle Eloqua Integration

5W-Oracle-Eloqua-CRM-Integration

Whether your CRM and Eloqua platforms are mature or new, every integration story should include the 5 Ws to gather the necessary information for a happy ending:

  • WHY – Capture the goals for this project and identify how success will be measured.
  • WHO – Select a core team that includes the five key roles.
  • WHERE –  View the data from the perspective of each CRM and Oracle Eloqua platform.
  • WHAT – Determine the entities, programs and fields required to support the business goals.
  • WHEN – Create a project plan with tasks and milestones that will meet the launch date.

Read more.

 

Migrating to First-Party Cookies with Eloqua Website Tracking Scripts

Tracking Scripts

A lot of Eloqua’s functionality is dependent on it being able to track visitors to your website. To do this, Eloqua relies on cookies, which are in turn dependent on how your tracking script is configured. (If you’re unfamiliar with cookies and why you’d want to use one type over another, read this blog post: Anyone want a internet cookie?)

Now that Mozilla Firefox has joined Apple Safari in blocking third-party cookies by default, both current and new Eloqua users need to carefully consider what type of script, and hence cookie, to use with their website. Together, the two applications represent 20% of all browsers being used today, which means marketers may lose the ability to personalize, trigger, and track campaigns for a large portion of their audience. Learn more.

 

SPF, DKIM, and DMARC – What are they and how do they work

technical aspects of email deliverability

For marketers interested in the technical aspects of email deliverability, it won’t be long before you come across the acronyms SPF (Sender Policy Framework), DKIM (Domain Keys Identity Management), and DMARC (Domain-Based Message Authentication, Reporting and Compliance). Besides being catchy jargon, understanding these concepts and what they do is important to managing the email deliverability of your company, particularly when it comes to setting up your Eloqua instance.

So, before I write about what SPF, DKIM, and DMARC can do, let’s be clear about what they cannot do: They cannot, by themselves, be a panacea for any email deliverability woes. All three can help you develop a great sender reputation amongst ISPs and other email recipient systems; however, if you negate to follow good email practices, SPF, DKIM, and DMARC won’t save you. Read more.

 

If you missed part one, check it out.

By | 2020-01-06T20:14:05+00:00 January 13th, 2020|Marketing, Oracle Marketing Cloud|0 Comments

About the Author:

At Relationship One, we empower organizations to modernize their marketing through strategy, technology and data. With a core staff of experienced marketing consultants, integration specialists, data analysts and development gurus, we have a well-respected track record for delivering solutions that meet our customers’ unique business needs.


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