Inspired Marketing: Thomson Reuters’ Zach Monroe on Consolidating Oracle Eloqua Instances

Inspired Marketing: Thomson Reuters’ Zach Monroe on Consolidating Oracle Eloqua Instances

With nearly a decade of experience in marketing automation, Zach Monroe walked into a big challenge at Thomson Reuters. In his role as Senior Manager of Marketing Automation, he led his team to improve customer experience by merging multiple instances of Oracle Eloqua. Nearly 2 years later, he is ready to share his success story – listen in!

Tune in and Get Inspired to:

  • Make it all about customer experience
  • Keep communications simple
  • Find a strategic partner to lean on
  • Get buy-in from your COE
  • Always think a step ahead

Key Takeaways:

 [1:15] Scott recommends listening to Episode 16 with Kyle Johnson of Thomson Reuters before listening to this.
 [2:15] What does Zach do for Thomson Reuters?
 [6:05] What were some key reasons the marketing team decided to consolidate their Oracle Eloqua instances?
 [8:15] When the company grew, it was difficult to scale the customer experience as effectively.
 [8:35] What have been some of the outcomes of this consolidation?
 [12:15] How did Zach manage everyone’s expectations?
 [18:20] How long did it take to consolidate all of Thomson Reuters’ instances?
 [24:00] What has been the biggest challenge so far for Zach and his team?
 [28:30] Zach shares some additional wins he’s experienced from the consolidation project to date.
 [30:05] What’s next for Zach and the team?
 [35:35] What inspires Zach?

Quick Links:

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on
Twitter, LinkedIn, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

By | 2018-07-09T13:49:19+00:00 July 9th, 2018|Do, Eloqua, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.


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