With nearly a decade of experience in marketing automation, Zach Monroe walked into a big challenge at Thomson Reuters. In his role as Senior Manager of Marketing Automation, he led his team to improve customer experience by merging multiple instances of Oracle Eloqua. Nearly 2 years later, he is ready to share his success story – listen in!
Tune in and Get Inspired to:
- Make it all about customer experience
- Keep communications simple
- Find a strategic partner to lean on
- Get buy-in from your COE
- Always think a step ahead
[1:15] Scott recommends listening to Episode 16 with Kyle Johnson of Thomson Reuters before listening to this.
[2:15] What does Zach do for Thomson Reuters?
[6:05] What were some key reasons the marketing team decided to consolidate their Oracle Eloqua instances?
[8:15] When the company grew, it was difficult to scale the customer experience as effectively.
[8:35] What have been some of the outcomes of this consolidation?
[12:15] How did Zach manage everyone’s expectations?
[18:20] How long did it take to consolidate all of Thomson Reuters’ instances?
[24:00] What has been the biggest challenge so far for Zach and his team?
[28:30] Zach shares some additional wins he’s experienced from the consolidation project to date.
[30:05] What’s next for Zach and the team?
[35:35] What inspires Zach?
The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
If you’re interested in sharing your own success story on Inspired Marketing, email us at firstname.lastname@example.org.