Center of Excellence

Design the best naming convention and foldering structure

By | 2020-01-14T16:27:27+00:00 November 25th, 2019|Build, Center of Excellence, Marketing|

Good digital marketing demands an assortment of tasks: content creation, campaign timing, audience definition, meaningful metrics – the list goes on and on. With all those responsibilities, it’s easy to overlook a simple but significant contributor: a consistent naming convention. Most marketing technology stacks leverage [...]

Case Study: Cummins and Relationship One

By | 2018-08-10T15:46:33+00:00 August 25th, 2017|Case Study, Center of Excellence, Customer Stories, Eloqua, Oracle Marketing Cloud|

Cummins Created Oracle Eloqua Center of Excellence to Facilitate Global Adoption For many modern marketers today, Oracle Eloqua can be the key to success. However, implementing the platform across an entire organization can seem overwhelming and time-consuming.Cummins was faced with the challenge of a global [...]