Campaign Strategy Best Practices

By | 2020-01-24T17:47:37+00:00 February 3rd, 2020|Build, Marketing|

Campaigns are at the core of marketing automation tools and knowing how to effectively execute a campaign is crucial, due to the impact it can have on your audience. Marketers create campaigns that allow their customers and prospects to follow a dynamic and personalized journey. [...]

Sales Enablement Best Practices

By | 2020-01-21T17:15:58+00:00 January 29th, 2020|Marketing, Sales|

Sales Enablement is the process used to help sales improve the lead management process and ultimately assist in the achievement of sales. It should be thought of as a strategic ongoing process to assist in sales execution. Often times we hear the sales & marketing [...]