How To Create Harmony Between Account-Based Marketing and Demand Generation

By | 2020-01-02T20:36:48+00:00 January 8th, 2020|ABM, Demand Generation, Marketing|

Both inbound and traditional demand generation have served us well. But, like any strategy, there comes a point when you’re seemingly maxed out. You’ve saturated the market, exhausted your content syndicators’ lists, and you start to see diminishing returns. That’s why account-based marketing has come [...]

Design the best naming convention and foldering structure

By | 2020-01-14T16:27:27+00:00 November 25th, 2019|Build, Center of Excellence, Marketing|

Good digital marketing demands an assortment of tasks: content creation, campaign timing, audience definition, meaningful metrics – the list goes on and on. With all those responsibilities, it’s easy to overlook a simple but significant contributor: a consistent naming convention. Most marketing technology stacks leverage [...]