Analytics that Matter

By | 2020-09-15T16:47:55+00:00 September 18th, 2020|Analytics, Marketing|

Analytics seems to have a different meaning depending on person, place, and context. That’s not necessarily a bad thing. Having multiple viewpoints lets us develop a bigger picture, and it opens our minds to new possibilities and paradigms. At the same time, it’s easy to [...]

Marketing in a Mobile World

By | 2020-07-16T19:32:38+00:00 July 24th, 2020|B2B, B2C, Marketing|

Technology has changed everything. It has changed how we consume media, how we interact with one another, and how we consume goods and services. Over the years, our clunky mobile bricks (otherwise known as cell phones) transformed into smart devices with cameras that now manage [...]