Ever since I started working in Marketing, I have felt like marketing is magical. Almost every aspect in marketing is developed behind the curtain by the marketing “wizard.” Then, without even knowing it sometimes, the consumer experiences the magic of what the marketer has created. [...]
Do you find your organization creating great, targeted, time-sensitive content that can’t get used because it takes too long to build or test assets? Are you constantly shying away from complex customer nurture campaigns because of the heavy building lift? We’ve all heard of best [...]
Learning about your contacts and prospects can be accomplished in a few different ways. Forms are one of the most powerful and effective means. By placing a form on a landing page, web page, or social media site, your contacts can provide varying degrees of [...]
If you’ve used Eloqua for a while, you may have already heard the term “Web Data Lookups”. It is thrown around from time to time when discussing things like form pre-population or landing page personalization. Simply put, Web Data Lookups (WDLs) allow a web page [...]
There are many things to consider when building effective and appropriate landing pages for your campaigns. Luckily, Oracle Eloqua has built-in tools to help you implement industry best practices and save time. These tools will enhance the value of your content and complement your customer [...]
If you are interested in using personalization in your campaigns but not sure how to get started, we’ll walk through some of the basics that are key in personalizing your campaigns in Eloqua. In email marketing the mantra we hear (and say) continuously is “Right [...]
