You may not realize it, but in-person events are going through a digital renaissance. That’s right — while you were busy worrying about retargeting, SEO or adtech, events quietly crept into the digital marketing arena and are now becoming one of the most powerful and effective digital marketing tactics.
Indeed, new technologies such as Event Automation, for example, make it possible to collect up to 300 buying signals from in-person events and then pull this event intelligence into marketing automation and CRM. Because Event Automation has a deep, bi-directional integration with marketing automation, event data no longer remains siloed in multiple systems and can be leveraged in real time not only by the event management team, but also by those in demand generation, marketing ops, and sales. Data is essential to modern marketing, and no other marketing tactic can provide savvy digital marketers with so much data they can leverage for cross-channel campaigns. It should come as no surprise then that events were ranked as the number one most effective tactic in the 2017 Demand Generation Benchmark Survey Report.
However, while integrating your event data into marketing automation and CRM is important, not all integrations are created equal. In particular, the deep, by-directional integration of Event Automation and Oracle Eloqua can allow marketers to make better marketing decisions and act on accurate and comprehensive data. Integrating your in-person events with marketing automation can provide a number of key benefits:
- Accelerate sales
- Increase revenue
- Improve buyer engagement
- Provide comprehensive tracking and reporting
- Deliver Event ROI
One of the most compelling aspects of the integration of Event Automation and Oracle Eloqua is a new app called EventStream, which allows digital marketers to set up and run event campaigns without ever leading Oracle Eloqua. With EventStream, you can actually execute thousands of events globally with a click of a button and seamlessly harness your event data to launch complete event registration and nurture campaigns in real-time. All of this allows you to better understand the digital body language, so you can provide the right offer at the right time.
The bottom line is this: If you are not integrating your events into marketing automation you are losing revenue.
We hope you’ll join Ron Corbusier, the CEO of Relationship One, Certain, and David Johnson, Director of Product Marketing at Oracle Marketing Cloud for a tour-de-force webinar on how to digitize your in-person events by integrating them with Oracle Eloqua and put them on autopilot by leveraging Eventstream.
When: Wednesday, February 15, at 10 am pst.
What the webinar will cover:
- Why marketers miss opportunities to capture data from events, and how to maximize these opportunities by integrating event and marketing automation
- How to connect events to Oracle Eloqua to drive greater Event ROI
- How marketers can use EventStream to create repeatable, scalable events that are consistent with branding and globalization requirements to grow their event program
- Which top industry trends in integration you should be aware of
- How Relationship One can better help companies to get the most out of an Eloqua investment
As a bonus, you’ll also get a sneak peek at 10 new Eventstream campaign templates!
About the Guest Blogger:
Lynn Langmade, Director of Content and Marketing Communications at Certain
Lynn is currently the Director of Marketing Communications and Content Marketing at Certain where she develops content strategy and manages the corporate brand, company editorial calendar, as well as PR and analyst relations. Lynn is also the creative director of the corporate blog and Certain’s six social media channels. As an early adopter of social media, Lynn has almost 43k followers on Social Media and has been featured on Tumblr’s exclusive “Radar.” In 2014, Lynn was the recipient of the Marketo “Revvie” Award in the Socializer category. She has a PhD in English and over 12 years B2B high-tech marketing experience. Lynn would love to chat with you on social media. You can follow her on Twitter.