Inspired Marketing: Dell’s Jennifer Gruninger on Nurturing Customers

Inspired Marketing: Dell’s Jennifer Gruninger on Nurturing Customers

As a Program Designer & Automation Strategist for Dell, Jennifer Gruninger has devoted a lot of time to nurturing customers in the most effective way possible. She and her team have been developing and building their nurture program for 5 years now and their hard work has really paid off. Learn more about the results they’ve seen and how they went about tackling such a huge project in this episode of Inspired marketing!

Tune in and Get Inspired to:

  • Specialize your content to fit the customer journey at all stages
  • Leverage internal and external partnerships
  • Provide customers with experiences, not just communications
  • Align your programming with a long-term vision
  • Identify where customers fall in the customer journey

Key Takeaways:
[:45] Who is Jennifer and what does she do at Dell?
[1:20] What is Dell’s Nurture program about?
[5:45] Since there have been leadership changes during this program’s lifetime, how have Jennifer and her team managed to stay focused?
[7:05] How has the technology evolved over the last five years since this program was created?
[11:05] What kinds of steps did Jennifer and her team take to create a program like this?[13:35] How does Jennifer manage the content in the Nurture program?[16:25] What kind of challenges did Jennifer face over the years and what would she do differently if she had to start the program all over?[18:45] What’s next for Jennifer and her team?
[20:25] What inspires Jennifer?

Quick Links:
Dell
Jennifer on LinkedIn

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on
Twitter, LinkedIn, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

By | 2018-06-29T13:33:15+00:00 February 5th, 2018|Customer Experience, Customer Stories, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.


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