Inspired Marketing: Getty Images’ Jason Widup on Predictive Marketing

Inspired Marketing: Getty Images’ Jason Widup on Predictive Marketing

Jason WidupFrom creating stock photos to brokering celebrity baby first-glance photos, Getty Images’ wide array of B2B and B2C solutions may surprise you. Senior Director of Demand Gen and Marketing Ops, Jason Widup, reflects back on the past couple years with the organization in this episode of Inspired Marketing. The dynamic interviewee speaks to Getty Images’ re-implementation of Oracle Eloqua, real-world applications of predictive marketing by way of Mintigo, and what he can’t live without.

Tune in and take notes on:

  • How to prioritize the valuable applications of predictive marketing
  • How Mintigo uncovers opportunities, fuels campaign and increases conversions
  • Why testing is a must-have precursor to production deployment
  • Why 2 years is the magic number
  • Why a re-start is a good thing

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on
Twitter, LinkedIn, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

By | 2018-06-29T14:03:34+00:00 January 9th, 2017|Customer Stories, Eloqua, Oracle Marketing Cloud, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.


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