There’s no doubt that Mountain America Credit Union deserved their nomination for a 2016 Markie Award for Best Integrated Consumer Marketing Program. Learn why in this episode featuring AVP of Marketing Operations and ultimate data-driven marketer, Joy Horrocks. Joy shares details of the acclaimed campaign and other initiatives that support MACU members to achieve their financial dreams. Don’t miss out on this seasoned marketer’s thoughtful advice on what often seems to be a daunting concept: marketing automation.
- Place your audience first
- Provide messaging that resonates using refined segmentation
- Integrate your internal frontline into your campaigns
- Take an idea and put the right minds behind it
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
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About the Author: Scott Ingram
