Executing a marketing strategy with marketing automation proves to yield big results in a short period of time. When Candice Willingham, current Director of Marketing Automation for Mouser Electronics, started her position almost 5 years ago she noticed a major marketing automation opportunity that was being missed. After gaining an internal executive advocate, she began the journey to implement Oracle Eloqua into the organization. Find out what Candice learned in this inspiring podcast.
Listen in & Get inspired to:
- Identify an internal executive advocate
- Audit your current marketing tools
- Drive change based on areas of opportunity
- Provide management with ROI
- Produce a global, cohesive team
Key Takeaways:
[1:20] What made Candice decide to incorporate a marketing automation program into Mouser?
[2:15] What kind of results has Candice seen thus far?
[3:05] How did Candice begin to implement a project like this for Mouser?
[4:45] The project took a little longer than Candice expected to become fully operational. What would Candice do differently today if she had to do it all over again?
[5:35] What went right during the implementation process?
[6:45] Aside from Eloqua, what other tools is Candice and her team using?
[8:00] What kinds of wins has Candice seen thus far?
[9:10] What’s next for Candice?
[9:55] What tools and apps can Candice not live without?
[11:30] What inspires Candice?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
