Jeb Dasteel is the Chief Customer Officer at Oracle, a well-earned title for someone who has dedicated themselves to customer success. During his time at Oracle he has perfected what it means to place customers first. Find out how Jeb’s expertise can help you make customer success a central part of your strategy.

We have also teamed up with Jeb to offer you a discount on his book, Competing for Customers – use this link and enter code RELATIONSHIP1 at checkout to get 35% off the list price of the book or eBook!

Turn up the volume and get inspired to:

  • Ensure customer success with excellent services
  • Drive product adoption more efficiently
  • Implement the 3 Pillars of Customer Success
  • Renew the sales cycle to retain customers
  • Adapt to changing B2B customer landscape

Key Takeaways:

[:45] Chapter two of Jeb’s book  is titled “Making the case for customer success.” Why must organizations be laser-focused on customer success?
[2:10] Creating simplicity and focus is really hard to do in B2B organizations.
[2:40] How does Jeb move an organization as large as Oracle, and help them focus?
[3:15] After being at Oracle for nearly two decades, Jeb has noticed Oracle’s rate of change to be faster than ever before — everything from the way Oracle builds technology, interacts with customers, and measures success.
[3:50] The three pillars of customer success are listening, engaging, and insuring. How does technology play a role in those pillars?
[5:15] When it comes to customer success, technology isn’t the answer.
[6:00] In the book, Jeb says marketing plays a key role in customer success. Why is that?
[7:35] What are Jeb’s thoughts on selling in the subscription economy?
[8:30] How is Oracle thinking about how to keep customers happy over the long haul?
[10:30] How is Oracle thinking through how to navigate the ‘customer first’ revolution?
[12:00] What inspires Jeb?

Quick Links:

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

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If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.