Marketing for global audiences requires different tactics and strategies. In order for US companies to expand their marketing globally, marketers must invest time and effort into thinking differently. For example, marketing in the US is often designed to make a large noise in the marketplace [...]
Many of us have been there. Maybe it comes in the shape of having no sign ups for a webinar… because an integration on the registration form is suddenly broken. Or even worse, your sales are down because you’ve discovered that contacts have not been [...]
B2B marketers will have to work even harder and more efficiently than they are right now to thrive through the recession. Many are starting to notice economic headwinds that are slowing sales cycles and will potentially impact future marketing budgets and require teams to do [...]
I am sure most of us have either heard of or used Dark Mode on one of our numerous electronic device screens. This setting has become increasingly popular among its users and developers. Over 70% of software engineers code in a dark theme integrated development [...]
Account based marketing (ABM) is by nature a targeting strategy with the goal of creating highly personalized experiences for specific customers. By customizing the way we engage accounts based on known preferences, needs, and behaviors, we can help deepen relationships and drive growth. This may [...]
Let’s face it. Organizations will continually make strategic changes to optimize, enhance, and support their business objectives and goals. When it comes to the marketing automation journey, that change may also include a digital transformation decision to change its marketing automation platform (MAP). Marketing departments [...]
