With the enacting of the General Data Protection Regulation upon, it is more important than ever to make sure you follow proper email identification protocols, especially if you find yourself emailing globally.
One easy way to make sure you include all the identification information, preference links, and unsubscribe options needed is by pre-programming all the different formats of email footers you need using the email header and footer tool.
First, the What:
The email header and footer section of Eloqua allows you to create as many different headers and footers as you need, label them with the correct convention for easy indexing, and store them for continued use. You can build them with HTML code or use the WYSIWYG editor to drag and drop elements in place.
Then, the Why:
Once all of the footers you need are created, there is no reason to access the code again, even when adding the footer to a newly created email. Accidentally corrupting the code, forgetting to include specific, regulated information, or having to re-do footer code become issues of the past.
Finally, the How:
Navigate to the Email tab in the top navigation bar and look for the Components menu. In the Components menu, look for the Email Header of Email Footer option, depending on which part of your email you’d like to work on.
Once you click into one — let’s just focus on the footers for ease — a menu, similar to the one you would see when looking through built email, campaign, or form assets, appears. In the top right, click the “New” button to start a new footer.
A window will open showing the WYSIWYG editor for the footer. Name the asset in the top left corner and use the editing tools to start creating your footer as you would in any other text editing tool. If you prefer to build your asset through HTML, the “Src” button in the top left corner of the editing tools will take you to a code editing screen where you can work.
Images, field merges, and hyperlinks can be added using the right-hand menu.
Once your footer is complete, you can check to see if there are any responsiveness issues in the code by clicking the button with the checkmark symbol in the top right, and tidy up the plain text version by toggling to that view using the “Plain-Text” arrow.
Finally, when everything is set the way you want it, save the asset as you would any other in Eloqua.
Once an asset is saved, it will become available in the settings menu of each individual email. There you can search for specific footers to automatically append to emails when they are sent. Each email group can be assigned a different header/footer. This means that, depending on the email group selected for the individual email, the header/footer will automatically populate. You can always change them, but this feature is useful for saving time and keeping things consistent.
Get started using your email headers and footers today to save your team the headaches of recoding assets multiple times, and the worry of making sure you’re complying with regulation.
If you have any questions about Oracle Eloqua email headers and footers, or the regulations that come along with them, please contact us.