Twin Cities-based Oracle Marketing Cloud customers met at the Relationship One Minneapolis office this week for the bi-monthly user group. Attendees shared updates and announcements including job opportunities at their respective companies.
The user group event continues to be a great opportunity for networking within this tight community. Also discussed were upcoming Oracle Marketing Cloud events including the Modern Marketing Mashup in Minneapolis (we’ll be there!) and the Modern Marketing Experience customer conference in London (we’ll be there, too!).
Carol Mendenhall of Thomson Reuters presented her experience with selecting a solution for optimizing lead capture at events. The Tax and Accounting division at TR does 800+ events annually! Attendees learned how the division’s previous state of anecdotal event attribution will be improved with the roll-out of Relationship One’s Lead Capture App, a free app that submits business card captured data into Eloqua quickly and easily. We look forward to hearing the results, Carol!
Erin Rowles of Relationship One presented tips and tricks for deploying event campaigns in Eloqua. We covered the gamut of executional options including the Campaign Canvas and the Event Module, learning gotchas and inside secrets along the way! Also presented were options for organizing and tracking event attendee data with a demo of External Activities. Activities that are not natively seen by Eloqua (like a contact that attended a demo) can be tracked for use in Eloqua campaign reporting using the External Activities function. In addition, this activity can be passed to CRM as campaign-related data.
The feedback we received on the presenters and content was all positive. We love to hear that! For many, it seemed that the focus on event campaigns was very timely.
If you want to review the slides (or check them out for the first time), they are provided below for your consumption. Enjoy!
Users will meet back up on October 27th – agenda and location TBD. The user group continues to grow as the Oracle Marketing Cloud products grown in their robust offerings for marketers. There’s lots to learn – within the platforms and from fellow users.
If you are interested in attending future Twin Cities Oracle Marketing Cloud User Group events, add yourself or a colleague to the invite list.
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