SERVICES

Data + Analytics 2017-08-25T18:58:50+00:00

Data & Analytics

The variety and size of data that is accessible to marketers is expanding and changing daily. Lucky for us…we love data! Relationship One takes the pain
out of integrating technologies, blending data sets, and making sense of all of it with beautiful analytics. Our data experts turn data into action
by supporting organizations of all industries to access, integrate and use their marketing and sales data to achieve maximum results from their
investments.

By providing your entire team with a complete, real-time picture of your campaign performance, buyer’s behavior, and return on investment, you will
improve marketing effectiveness and uncover new revenue opportunities.

0%
OF MARKETERS

Say poor data quality is a top obstacle to their data-driven marketing efforts
0%
OF MARKETERS

Say integration across platforms is a major challenge for reporting
0%
OF MARKETERS

Higher response rate with increase in marketing analytics usage

Transformative Services

The ability to gain insights from your data is business critical – it lets you make faster and smarter decisions as you tackle your most complex marketing issues. With experience across every industry, we’ve helped clients turn insights into action, and action into tangible results.

Modern marketers know that in today’s world, it’s all about the data. You have your marketing strategy laid out, do you have a data strategy to back it up? We help organizations of all sizes and industries to architect, access, use and understand the disparate and daunting amount of data being generated by their marketing and sales activities and technologies. Our team will guide you every step of the way, making sure that you’re set up to get the rich insights you need to deliver big results.
With all the data coming in every second, it’s easy to lose control. But don’t raise the white flag yet; your data has stories to tell! Cleansing, blending, storing – we’ve got the remedies to make your data shine. Let Relationship One give your data the TLC it needs to do be useful. Using the safest and most secure platforms available, we can give you a cost-effective solution that let’s you (and your data) rest easy at night.
Deeply versed in marketing and sales data, our analytics consultants have the experience to quickly understand your data and your reporting goals. Our goal is to be an extension of your team, to know your business objectives and your market so we can enable you with a holistic view of metrics that matter. Our reputation is for transforming static data into compelling reports and visualizations that provide actionable insights.
Our modeling and predictive services allow you to answer the tough questions like: How many leads do we need to bring in to meet our revenue goals? Who is most likely to convert quickly? What is our optimal lead scoring criteria? How many opportunities can we expect to close next year? Which of my customers are likely to renew? Using statistical methods and prediction algorithms our team can help you create a more accurate picture of the future, so you can begin planning for it now.

Eye Candy

Whether the data is from a single source or multiple sources, and whether your audience is a VP of Sales or the CMO, our approach is to understand your business, the audience and to bring your data together to produce best-in-class analytics. Here are some examples of our work.

Campaign Activity

Campaign Activity
Data Source: Oracle Eloqua

Find top performing campaigns, view activity levels for your different campaign types over time, and see a calendar of all active, draft, and completed campaigns launched in the chosen time frame. The Detail View allow you to view campaigns by product and region, industries reached, and responses by location.

Account Activity

Account Activity
Data Source: Oracle Eloqua

See which Accounts are responding to your campaigns, when, and how often. A detail view allows you to drill down to a specific account, and view activity at the contact level within an account.

Database Health

Database Health
Data Source: Oracle Eloqua

In one view, understand the quality, validity and completeness of values of records in an Eloqua contact table, as well as contact growth over time and percent of contacts reachable.

Account Activity
Data Source: Oracle Eloqua

Get a quick snapshot of how your contacts are engaging by activity type, as well as top trends by campaign, account, contact, and URL. An underlying detail view provides insight into activity by lead source.

Sales Report Salesforce.com

Sales Overview
Data Source: Salesforce.com

When it comes to metrics, everything from inquiry to closed revenue is critical. Be equipped with the right information to make good and quick decisions including database growth numbers, opportunity trends, pipeline relative to revenue status and performance history.

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Fun Fact: Our website forms are integrated with Oracle Eloqua. Your form submission has been recorded as activity that may be considered for crediting marketing for closed revenue. But, only if you purchase (pretty please!).